My next two books are directed to those wanting to earn from the teaching of self defence.
The fist book is one I really wished I had back when I opened and was running my school: “Selling Out To Your level of Comfort” By Randy King.
Randy King is the owner and operator of KPC Self Defense in Edmonton and he has been very successful at it. This book walks you through a number of processes and thought processes you need to be successful. While Randy uses his experience in opening and running a self defence school the information would apply to any business operation.
When I was running my school there were many professional programs for how to be successful, but they all were along one line and that line was not something I wanted to do. Randy’s book allows you to explore what you are willing to do and not willing to do – finding your level of comfort.
In my main income earning profession, I saw many times where a truly skilled in their field but were failing terribly on the business side. I think that is why this book resonated with me. It is an easy read but gives so much.
Take for example sales. All those “professional” programs presented sales almost like something you needed to do to trap the potential clients. Get them in a room and sign their six year old up for a five year contract. Not only couldn’t I do it but I felt that was an immoral approach. If you do it fine but I couldn’t. Randy presented sales so differently. He asks if you enjoy talking about martial arts or self defence and if you love to pass on your enthusiasm… that is all sales is. Talk about what you love and be infectious with your enthusiasm because that is honest.
He has practical worksheets you need to do to get where you want as well and I wish I had this book back when so if you want to do what you love for a living without coming to hate what you love – get and use this book.